Driven to Feed: Why Food Trucks Learned to Use Social Media
You may have been told at one point or another that it’s a bad idea to go to the grocery store hungry. There’s another hunger hazard to watch out for that’s sprung up more recently: the Internet. More specifically, the major offenders are Twitter, Facebook, tumblr, Pintrest, and a variety of other social networking sites that constitute the delightful temptations of food truck social media. You won’t be in any danger of impulse-buying that Jimmy Fallon flavor of Ben & Jerry’s (which is quite good, in my ice cream connoisseur’s opinion), but a very real enemy of your hunger lurks in various social networking feeds.
[Read more]Posted on Thursday, June 14th, 2012
Internet Privacy in 2012: It's Not Easy Being Anon
A True Anon
A True Anon
Now that we’re all settled into 2012, we still find ourselves catapulting forward through the Information Age. Some have even classified our current place in time as the Personalization Era [sic]. This is a time wherein the information collected about you online can and does tailor your experience on the Internet to your interests and/or demographic. Your searches, data collected through your online presence (Facebook and other social networking sites), tweets, and other bits and pieces come together to serve as a pool of data that allows search engines and various sites to do a variety of things to assist or appeal to you. Advertising, personalized search results, product recommendations, etc. are chosen specifically for you! This era, in my experience, has found many divided into two larger groups: the Embracer and the Anon.
[Read more]Posted on Tuesday, March 6th, 2012
Blinded By The Site: Making Friends With Web Design Minimalism
If you’re anything like me, when you visit a website that’s overloaded with Flash, an abundance of images, excessive menus, and just a general maze of content, your brain shrivels up to the size of a raisin and your eyes glaze over with no focus of what to look at or where to find it. (As far as I’m concerned, the same problem exists for social media outlets like Facebook and Twitter. Creating endless posts and tweets just for the sake of having more content and saying whatever pops into your fingers is the quickest way to get me to block or un-follow your posts. Then I’ll never hear anything you have to say!) The idea that the more there is to look at, the more visitors, friends, likes, and followers you’ll get is simply untrue in many cases. You can still catch plenty of flies with sweet, sweet simplicity.
[Read more]Posted on Tuesday, December 6th, 2011
