Facebook Advertising Delivers Low Cost Per Lead

In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients.  The surgeon wanted to reach potential tummy tuck and breast augmentation patients.  We selected a number of stock images and loaded the ads.  However, Facebook rejected all of our ads (The Downsides) because they did not follow the Facebook advertising guidelines.

Facebook Advertising Early Lessons

This was a shock to me, the surgeon and the 5 other people who saw the Facebook advertising mockups, because we thought we used:

• relevant and appropriate images and language
• correct grammar
• spelling and punctuation

Simple Landing Page Strategy

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.