5 for Fridays — Links, Stories, & Posts for Your Weekend

1. Bing Places For Business replaces Bing Business Portal - Small Business Search Marketing

Bing has made some significant changes in its local business listing management platform. Bing Places will replace the old Bing Business Portal, and along with the name change comes a simpler system that strips away much of the non-local search functionality that previously existed. Learn more about the update and decide whether you think this is a good move for Bing.

2. 10 Inbound Discoveries That Will Disrupt Marketing Forever - HubSpot

5 for Friday — Links, Stories, & Posts for Your Weekend

1. The High Cost of Missing Listings: $10 Billion (or More) - Screenwerk

Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An estimated 43 percent of listings have some kind of error — often in the business name, phone number, or address — and it’s having a big effect on commerce.

2. How Ads Look in the New News Feed Layout - Inside Facebook

5 for Friday — Links, Stories, & Posts for Your Weekend

• What next for SEO? Five search trends for 2013 — The Drum

There were some big changes in the search marketing landscape in 2012, and you’re likely to read all about them in an endless stream of “year in review” posts over the next month. This article focuses on forecasting the major developments of the next 12 months so you can get a jump on the trends of 2013.

•  Glogou Launches Products To Help US Companies Do Search Marketing In China — Search Engine Land

5 for Fridays — Links, Stories, & Posts for Your Weekend

1. How to Get a Video to Rank on YouTube — SEOMoz

With a little help, your video can rank higher for competitive terms on YouTube. The team at SEOmoz went to the whiteboard to give us all a lesson on uploading more effective content on the web’s biggest video resource. Use this advice to increase your views and improve your campaign.

2. London 2012 – A Very Social Olympic Games — Media Bistro

5 for Friday — Links, Stories, & Posts for Your Weekend

1. Mapping the Mobile Future, Apple To Drop Google Maps for In-House Creation — Marketing Pilgrim

A permanent split between Apple and Google is on the horizon. In a key test of the company’s post-Jobs era leadership, Apple is planning to do away with Google Maps on their devices to make way for an in-house project. They’ve vowed to stick with the familiar “cleaner, faster, and more reliable” design strategy, but there are bound to be some surprises — check out this article for all the information that’s available right now.

5 for Friday — Links, Stories, & Posts for Your Weekend

1.
How to Seduce Your Readers & Woo – Bait – Links

Link bait has to accomplish a lot, and without the help of bright buttons and testimonials that help landing pages along. If you don’t nail your presentation, you aren’t going to get the results you want and all your effort will be wasted. Develop some strategies that will help you grab attention and hold your readers’ interest.

2.
6 Ways to Boost Your Rankings Using Google Authorship

5 for Friday: Links, Stories & Posts For Your Weekend

Client Horror Stories: The Nut Job – SearchEngineJournal

Sharing client horror stories is a popular happy hour pastime in the marketing community. At SearchEngineJournal, they’ve been running a series about the types of nightmare clients we all run into. If you are new to the industry, this could be a great way to learn how to spot a potential problem before it arises and get the respect you deserve from those clients that just don’t want to accept your input.

WSJ Says Big Google Search Changes Coming? Reality Check Time! – SearchEngineLand

5 For Friday - Links, Stories & Posts For Your Weekend

1.
Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today – Search Engine Land

– Google says their new privacy policy will open the door to new products and services for the public. The idea is to simplify privacy across all of Google’s properties without affecting user’s experience. Browsing and search history controls should remain unchanged, so why are there so many articles warning “Google is watching you?”

2.
What Susan G Komen Doesn’t Understand About Communities and You Should – SEOMoz