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Internet Marketing Blog Posts by Lindsey Schultz 
A transplant from Parkland, Florida, Lindsey moved to New Orleans to attend Tulane University where she graduated with a bachelor’s degree in Marketing. Formerly a Communications Strategist for a media company, Lindsey has a passion for innovative digital strategy and copywriting. When not at work, you can find Lindsey dancing, crotcheting, or hanging out with her two adorable rabbits.
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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