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Burying Negative Content – What to Do Versus What Not to Do
Tuesday, March 2nd, 2010
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed.
The best way to fight negativity is through positivity. The simplest way to do this is to drown it out. Good news can chase bad news down the search engine ranks to the 2nd or 3rd page, where it is less likely to be found.
Here are some action steps:
