Burying Negative Content - What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed.
The best way to fight negativity is through positivity. The simplest way to do this is to drown it out. Good news can chase bad news down the search engine ranks to the 2nd or 3rd page, where it is less likely to be found.
Here are some action steps:
[Read more]Posted on Tuesday, March 2nd, 2010
Practical Ways to Combat Potential Negative Publicity
WOW! This company truly needs some online reputation management. Online reputation management is simply the process of monitoring a brand online, dealing with anything negative and understanding how to be pro-active to prevent negative content. The tactics are mostly used by companies to pro-actively protect their reputation from damaging content found online, unfortunately some companies use online reputation management to reactively “fix” the damage that is already done.
Posted on Thursday, January 14th, 2010
Secret of Successful E-Mail Newsletters
Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business. Will people read it? Will it clog up potential customer inboxes? How much is it?
There are several reasons I recommend e-mail newsletters. Not only do they provide free information, they are also one of the least expensive and most effective tools to draw attention to a site. Below are some additional advantages to implementing a company e-mail newsletter.
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Posted on Tuesday, September 22nd, 2009
