New Influencer Faces — August 2012

As Search Influence’s client base continues to grow, we keep expanding to our team — we’ll be running this feature periodically so you can stay up-to-date on the ever-expanding SI family. We are so very proud to announce today that we have 6 new employees!

Laura Manning has been hired as a Junior Account Associate. A recent graduate of Tulane University, she was Secretary of Undergraduate Student Government. While in school, she worked in the Tulane Admissions Office where she ran and maintained their social media accounts.

Read This! — August 2012

We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today.

• The SMB Guide To Changing Business Names & SEO — Search Engine Land

Recently found yourself changing your business’s name and hemorrhaging precious web traffic? A shift in title doesn’t have to mean the end of your Internet edge. Check out these strategies to get all of your ducks in a row and preserve your web presence before, during and after the shift.

• How Amazon Grew My Audience By More Than 24,000 Readers in Three Days — Copyblogger

Will Scott at Search Insider Summit 2012: Social SEO Panel

 
We’re excited to present this video of our CEO Will Scott speaking in a panel from the Search Insider Summit 2012. Moderated by aimClear’s Marty Weintraub, Social SEO: How Search Marketers Should Think About Optimizing Social examines the increasing social aspects of SEO and how branding with these tools can grow your business. Check out the full video after the jump!

Video streaming by Ustream

Read This! — July 2012

We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today.

Can eCommerce Thrive on Tumblr? One Company Says Yes

Tumblr is a fast-growing network these days, promoting constantly evolving dialogue and trendy memes at a breakneck pace. But can a business separate the signal from the noise and promote their brand on such a buzz-heavy platform? It may be easier than you think.

How to Prepare for the End of Facebook

Will Scott discusses Google+ Local on Thunder SEO

Our CEO Will Scott is among a bevy of local SEO luminaries called in by Thunder SEO to discuss the recent launch of Google+ Local. Check it out right here!

Read This! - June 2012

Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection:

The Direct Path to Finding Prospects and Customers Online

Direct marketing is focused on the customer, speaking directly to them in order to grow the brand. Find out why this discipline accounts for over half of all ad spend and how to communicate with your prospects to turn them into loyal fans.

5 Tips For More Impact From Social Media Participation

INFOGRAPHIC: The Local Business Owner's Guide to Mobile Apps

We’re proud to publish this new infographic from the talented team at Avalaunch Media. If you’re a small business owner, check out this array of useful mobile tools and apps to maximize your potential.

The world of technology is changing rapidly and small business owners need to utilize it in order to compete in the business world. With the rise in instant information through smart phones and high-tech mobile devices, it’s extremely important that business owners know which apps to pay attention to, get listed on, and spend their time searching.

Read This! — May 2012

As always, we’re proud to feature best-of-the-web stories and practical advice for competing online in our monthly Read This! feature. Check out May’s offerings after the jump!

• 6 Ways to Boost Your Rankings Using Google Authorship

Are you using Google Authorship to get your face in the SERPs and increase your authority? If not, you should look into utilizing this handy feature, which links your G+ account with blog posts you’ve authored. Check out this Search Engine Watch post on six ways to capitalize on your newfound notoriety.

• Mobile Navigation Design & Tutorial

Will Scott at the Search Insider Summit Writeup

Our hardworking CEO Will Scott got a shoutout in the writeup of the Mediapost Search Insider Summit today! Click here to see what Mediapost had to say about the event and a recap of Will’s comments on retargeting cookies and social content.

Will Scott at Search Starts Here 2012 Local Search Association Conference — Recap

SI CEO Will Scott recently led a discussion panel at Search Starts Here, the 2012 Local Search Association Conference. This stellar writeup goes over some of his main points and provides a handy bulleted list of key takeaways at the end. You can also check out another writeup on Local Search Insider by clicking right here!