Duplicate Content: Bad News for Rankings

Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place duplicate content up. It was a franchise site.)

Acceptable Reasons for Duplicate Content

Duplicate content is not looked upon highly by Google, and can either hurt your rankings or make them disappear completely. According to Google Webmaster Tools, there are a few places duplicate content is acceptable.

My First Marketing Webinar

Everyday we get emails about online, marketing webinars. “How to increase your ROI on the web”, “Why you need to supplement your campaign with PPC”, “Why do trains no longer have cabooses”.  It’s endless!

Fisheye Webcam - Don't try this at home

As a website promotion company we get requests for all manner of online marketing services and I was given a task of creating and broadcasting a marketing webinar for one of my clients.

My first thought was, “Oh cool- a webinar. This should be interesting.” My second thought was, “holy crap, I have never done this before.

3 Simple Tips to Measure Online Directory Advertising ROI

Image Courtesy of Flickr User timlewisnm

It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible.

The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search results). However, with the abundance of online directories aggressively marketing themselves, the ability to own more of page 1 of Google for a certain key phrase is more and more attainable.