Mobile Marketing No Longer Means Slapping Your Ad on a Bus

Imagine you just pulled into the mall parking lot with your three antsy children who are complaining that they are hungry, need to go to the potty and want to go to the Disney Store… Amidst all of the chaos of getting them out of the mini van and making sure you have your purse (and your sanity), you accidentally lock your keys in the car.  And, the car is still running.  This is so not what you needed!  But, fortunately, you have your smart phone in your purse!  You quickly log onto the internet and search for “locksmith.”  You come across the first listing – A company called 911 Super Ultra Emergency Locksmiths.  You get them on the phone and they are in the mall parking lot within minutes to save you!

For the Rookie Jet-Setter: 10 Tips to NOT Being Late for an Early Morning Work Flight

(… and some things to know if this does happen to you)

Imagine you are a new hire for a company.  Your boss schedules your first work day-trip for an important meeting with a client – and even better – it is to New York City (oh…and you have never been there before!)  You are so excited and ready to show your boss why he/she hired you!

The night before your 7:00 a.m. flight, you create the meeting agenda for the next day.  You get your briefcase packed.  You iron and lay out your outfit.  You take your shower.  You set your cell phone alarm clock for 4:00 a.m.  You are set and ready to go, so you head to bed.

Email Marketing for Small Business: 9 Things Not to Do

I am all about receiving e-mail marketing from eCommerce sites that I am interested in.  Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything With that said, you have to say something enticing for me to open your e-mail.  And, for some reason, today I opened an e-mail from a local small business that seriously frustrated me.  The guilty party will remain nameless.

Alleviating Stress in the Workplace

This blog post comes at an opportune time to write about stress in the workplace.

Some, who work in an office building or somewhere similar, may think that working from home makes work less stressful.  I am here to tell you that is a myth and far from the truth.  Just because some of us, at Search Influence, work from the comfort of our own homes, does not mean that stress does not catch up with us from time to time.  I would like to discuss some stress relieving strategies, both that I do myself, and some that I have not yet tried.