Search Influence Teams Up with PCA Louisiana to Prevent Child Abuse

May 26th, 2016 by Alison Zeringue


When you hear the words “child abuse,” what is the first thing you feel? For most people, it’s a feeling of disgust and shame, but it’s also a distant feeling. You might think, “I don’t work in education or with children, so what can I do about it?” You probably don’t think that you could make any type of significant contribution to preventing child abuse in your community.

Prevent Child Abuse Louisiana, a statewide nonprofit, spent the month of April helping Louisiana residents change the way they think about child abuse and prevention by emphasizing that we all play a part. Search Influence was proud to sponsor PCA Louisiana’s month-long Pinwheels for Prevention campaign, which just wrapped up at the close of Child Abuse Prevention Month.

Search Influence Partners with PCAL

The local affiliate of Prevent Child Abuse America, PCA Louisiana is the only statewide nonprofit organization dedicated to child abuse prevention. The mission of the organization is simple and clear: to prevent the abuse and neglect of Louisiana’s children. The organization supports children and parents through intensive, evidence-based programs and community-based education across the state.

Search Influence is proud to call Louisiana home. As with any community, however, there are some startling facts about our beloved state that leave us feeling compelled to take action and make our home a better place.

  • Louisiana is estimated to spend $1.2 billion per year on the direct and indirect consequences of child abuse and neglect.
  • Louisiana ranks 47th in the nation in overall child well-being.
  • In 2013, more than 10,000 of Louisiana’s children were victims of child maltreatment.

As a sponsor of Child Abuse Prevention month, Search Influence created, published, and helped promote an infographic to help Louisianans understand the impact prevention can have on our state’s economy, our children’s wellbeing, and how we can each contribute.

I had the pleasure of working with the staff and PCA Louisiana and the internal staff here at Search Influence in order to create the infographic. They were kind enough to add our name to their Thank You billboards in Baton Rouge. Here is a snapshot:

2016 CAP Month Billboard 4

You might be wondering how YOU can play a part in child abuse prevention in your state. Visit to learn more about prevention programs.

Pinwheel Image Credit