Successful Physicians Do This to Quickly Increase Their Online Presence
April 7th, 2016 by
Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to drive their choices.
According to Manhattan Research, which surveyed 5,210 adults who use the Internet as a health resource, 54% of respondents said they did online research to decide what services they might need and who should provide them. Other surveys like this one from Pew Research have said that roughly 75% of American adults search for health information online.
No doubt, one thing is certain: people are becoming more comfortable with using the Internet for health-related decisions. And this upward trend isn’t likely to stop anytime soon. One out of every five patients uses online health information to choose a primary care physician, according to Manhattan Research.
What’s that mean to health care professionals? It’s time to put more effort into beefing up your online presence. Communicate who you are and what you do. The quickest way to increase your visibility is to advertise on the Google Display Network. Watch this SlideShare or read this blog to learn more.