3 Practical SEO Tips to Get More Clients for Your Law Firm
March 3rd, 2016 by
Have you ever wondered why your competition appears at the top of search engine results pages while your firm is nowhere to be found? Attorneys today face new marketing challenges, including how to access the ever-increasing number of clients who are using the Internet to search for legal services online. These three practical SEO tips are the stepping stones to getting your firm’s website and the specific practice areas of your firm’s lawyers to appear prominently on the results pages of search engines like Google and Bing.
1. Create High-Quality Content
Most importantly, your site should feature content that is compelling and thoughtful. Rather than prioritizing obvious and underhanded SEO tactics such as keyword stuffing, organize your website so that there are separate pages dedicated to each of your practice areas and focus on writing comprehensive and user-friendly text to explain each practice area. Your content will naturally include the keywords that potential clients search for when they need legal help. For example, if a consumer is searching for a personal injury lawyer in New Orleans, they will be directed to the page on your site that explains how personal injury attorneys can help clients who have been injured in an accident that was the fault of another.
2. Select High-Value Keywords
Speaking of keywords, to see results with SEO, you need to do your due diligence and conduct keyword research so that you know exactly what consumers are searching for. The trick is to focus on your local area by using keywords related to your practice areas and where you are physically located. Try using a keyword planning tool that will tell you what keywords consumers are using to search for your type of legal services. For example, consider the case of The New Orleans Family Law Office. They did their research and narrowed in on eight keywords and one location to focus on. They implemented content focused on these SEO goals, and within a year’s time, organic traffic increased by 100%, total visits to the site increased 48.43%, and they began ranking on the first page of Google for the keyword “covington attorney family law.”
3. Create and Optimize Social Media and Blog Presence
For law firms, creating and regularly updating social media pages is another important step in making your firm more visible online. One way to build authority on Google is to create and optimize your Google+ profile and engage in evolving Google+ activity to increase your local presence. Most legal professionals make an effort to build their brand and audience on LinkedIn, but you can also create a social profile on sites like Facebook and Twitter and integrate them into your website. Make sure you focus on regular and relevant updates to your social media profiles by simply making updates on topics related to your practice areas. You can also increase the relevancy of your profiles by adding two or three paragraphs of information describing the type of legal services your firm provides. Lastly, consider setting up a blog where you publish your own interesting and unique content focused on your areas of law. Once your social media and blog presence is relevant and current, you will further strengthen your site’s SEO capabilities.
Following these three steps will build your online presence and help potential clients find you when they never would have known you existed.