This Just In: Generating Topical Content for Press Releases

September 10th, 2015 by Hannah Selser

Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest publishing a new press release as often as twice a month, but what if you don’t have any news worth writing about?

Daily news newspaper headline reading new press release concept for breaking news

Here are some tips that will show you how to use industry news and turn it into a newsworthy press release for your business.

1. Identify new trends within your industry.

Look for any new or different trends happening in your industry. I don’t know about you, but I love to keep up with what is new or changing in industries that I’m interested in.

2. Consider how general industry news affects your business.

Take any news in your industry, whether it’s technological advances, new laws, or upcoming conferences, and relate it to your business. For example, if you just attended a conference and are using the information you learned to begin offering a new product, service, or special, write about it! Another example: if researchers just found out that this treatment helps do XYZ, and your business offers that treatment, write about it!

Press Release 2

3. Put a local spin on major news.

Take a major news story relevant to your industry and write about how it affects your business locally. For example, if a new law was passed and your processes, offerings, etc. are changing as a result, write about it! It’s always interesting to see how changes on a larger scale affect businesses on a smaller scale.

Coming up with a good press release topic can be tough, but using these tips will help you think outside the box and keep your topics fresh and newsworthy! If your content marketing strategy could use an extra hand, get in touch with us.