Five for Friday: Beef Up Your Local SEO, Twitter Welcomes Newbies, and More

January 16th, 2015 by Kaitlyn Levy

1. Google’s Domain Registration Service Now Open To All US Residents – Search Engine Journal

Google now has a proprietary domain registration service! What’s great about this service is that, like most Google products, it’s fully integrated with Gmail forwarding as well as other goodies provided by Google’s partners – Squarespace, Weebly, Wix, and Blogger. Streamlined and familiar, domain registration starts at $12, with additional add-ons available. For more information about this service in different countries, you can sign up to a mailing list.

2. A Step-By-Step Introduction to Amazon Product Ads – PPC Hero

Amazon has always been kind enough to direct customers to your product, and it sometimes even directs them straight to your website. With Amazon Product Ads, the company helps you become better at selling your wares the right way – with the consumer in mind, but the seller at heart. This article details the step-by-step process on how to utilize APAs to the fullest, and it educates you on the nuances of selling products online.

3. How to Have a Successful Local SEO Campaign in 2015 – Moz

These tips are typically a no-brainer for us optimizers, but as evinced by our recent SI Conference, there are nuances to local SEO, and SEO in general, that we sometimes just don’t see right off the bat. With the new Google updates, optimizing is getting more personal and organic than ever. Check out the interesting click map to see just how organic SERPs are becoming.

4. The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers – Marketing Land

Note: this is not a ranked list of SEO tools, but rather a running total of great tools out there at the moment. Perhaps we will see some of these in our near future as employees of Search Influence. It’s nice to see kind things said about the tools we currently use, if not only to solidify the reasons why we chose the ones we did.

5. Report: Twitter Planning New Home Page For Logged-Out Visitors – Marketing Land

As an avid Twitter user, I’ve always been concerned with the esoteric universe that is Twitter’s inner sanctum. What’s in a homepage, you ask? Well, currently Twitter leaves a lot to be desired (a marketing ploy perhaps); there’s no indication of what the user interface even remotely looks like based on their homepage. Reports indicate that, unlike many social media home pages, Twitter may give in to human curiosity and allow potential users to glimpse its inner workings.


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