Five For Fridays: How To Get Yourself an Assistant, Get Rid of Spammy Links, and Go Evergreen!

December 19th, 2014 by Search Influence Alumni

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1. Think Like a User – Search Engine Land

Sometimes we can get so caught up in trying to get attractive links that we forget why we are writing a piece of content in the first place. We try so hard to get people to read it that we fail to remember who it’s for. In one of her latest columns, Julie Joyce describes the importance of thinking like a user when trying to integrate links to our content. She gives us tips of where users really want links and how it could be helpful to go offline to see things from a different perspective.

2. Go EverGreen! – Search Engine Land

Why is it that some pieces of content seem to get more traffic year after year, while others die away to Internet uselessness? Neil Patel shows us the benefits of incorporating evergreen qualities to your content. These qualities can help your content continue to gain traffic and readers regardless of how long ago it was published. Even though it might take some ongoing work, he stresses the importance of relevance and quality so that your content can be seen for ages.

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3. Penguin, What Have You Been Up To? – Search Engine Land

There has been a lot of debate about what magnitude the new Penguin algorithm update is going to have. In this article, Philip Petrescu shares data on Penguin’s latests impact. His data shows the effect the algorithm has had on low ranking websites and how it’s affected other countries of the world. He argues that the impact the algorithm has had depends on the rankings you currently have, the industry you are in, and who you’re competing against.


4. Say Goodbye to Spammy Links – Moz

Recently, Marie Haynes wrote a handy guide on how to use Google’s disavow tool. Even though this tool has been around for a while, it can still be confusing to use. With the constant updates Google is doing on its algorithms, it’s imperative to be on top of getting quality links to your site. This guide shows a step-by-step process to get rid of those spammy and unnatural links that are pointing to your website.

5. Stressed at Work? How About a Personal Assistant – Mashable

In this hectic world that we live in, most of us could use a little help. I know that I would love to have my own little minion. These five apps are here to become your own digital personal assistants. They can help you get organized, check the best route to work, store boarding passes, remind you of tasks, vocalize your social media feeds, and much more. Who would you hire as your virtual assistant?

Image Sources:

Thanks to Bill Selak for the number five image, Maria Sarfraz for the Google now image, and Splatito8127 for the Sequoia National Park image.