Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!

July 11th, 2014 by Gussie Fava

FireworkFiveImageMarketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new way to interact with Pinterest followers.

1. Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results
-Marketing Land

It’s official: your tweet will never be on Google search.  A study by Stone Temple Consulting reveals that Google will likely only index your Tweets if you have over one million followers.  After analyzing 963 Twitter accounts, the study found that tweets from accounts with a million+ followers were indexed 30% of the time.  As the number of followers increased, so did the indexing percentage.  Although there were a very small percentage of tweets indexed by Google from accounts with fewer than a million followers, the amount is negligible compared to Twitter’s heavy hitters.

On the bright side, we can all rest assured knowing the wit and wisdom of Kanye West in 40 characters or less is only a quick Google search away.


2. Click And Drag To Measure Distance In New Google Maps Update
-Search Engine Journal

Do you often take the road less traveled, only to be frustrated by not being able to measure just how far you’ve gone?  Relief has arrived!  Google announced a Google Maps update this week that allows users to click and drag to measure distances.

Google might call me a perfectionist, but I’ve already thought of five practical applications for the new feature:

1. Settle the argument whether you or your friend lives closer to your favorite hangout, and see if it’s truly in the middle (shortcuts finally included).

2. Calculate how long it will actually take to detour from your road trip to see the world’s largest ball of twine.

3. Get an accurate distance when Google’s driving directions fail because you know Maple Street is closed for repairs but it insists on sending you there anyway.

4. Enjoy your next run (or bike or leisurely stroll) sans Nike app and still be able to calculate how far you went.

5. Answer the age-old question: how far would it be if I wanted to walk in the shape of my name through this park?


3. Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

It’s an adage as old as time: a picture is worth 1,000 words. Pamela Wilson makes the very relatable analogy of the oversaturation of words in content marketing to an overstimulated child (if you don’t have kids, think about the one throwing a temper tantrum at the park last week).  We are visual people, so why aren’t we incorporating images while producing content online more often?

Her tips vary from basic (remember to actually use images and not just words) to creative and insightful (doctor up a purchased stock photo to make it more unique).  Much like the sight of an image itself, lost in a sea of text, the blog is refreshing in its take on reaching your audience through content production.

4. Germany’s Stunning World Cup Win Over Brazil Is The Most-Tweeted Sports Game Ever

The spirit of Brazil’s soccer team wasn’t the only thing broken after Tuesday’s World Cup match against Germany; the game was the subject of 35.6 million tweets, breaking the record for the most-discussed single sports game on Twitter. At the peak of the Twitter fury was Sami Khedira’s goal against Brazil to bring the score to 5-0 Germany, which resulted in 580,166 tweets per second.

The record replaces this year’s Super Bowl, which garnered 24.9 million tweets.


5. Pinterest Makes It Easier to Follow E-commerce Brands

Pinterest has been busy working towards winning the title “Big Brand’s Best Friend.”  Following the release of its API in November, they’ve now tweaked the “follow” button to make it easier for consumers to connect with eCommerce sites.

Currently being tested by Wayfair, Whole Foods, ModCloth, and GoPro, the new “follow” feature improves user experience by pulling in the company’s latest pins in a pop-up window instead of taking the shopper off-site.

As a lover of Pinterest, I say bring it on!  Anything that lets me connect with my favorite brands quicker and more easily is a winner in my book.