3 Reasons Why Your Business Should be Active on G+

February 3rd, 2014 by Maggie Emerson

Google Plus LogoSome may know Google Plus as a weak attempt by Google to compete with Facebook. However, it can be used for much more than just engaging with your target audience. Google’s social media platform can also help your SEO efforts while providing quality content and information to followers.

Here are three reasons why your business needs to be active on G+:

1. Google+ Posts are Crawlable

Unlike other social media platforms, all Google+ posts are crawlable by the search engines. Your business’ Twitter or Facebook profile may show up for your brand name search, but specific posts and updates are not indexed. All Google+ posts are indexed in minutes, and some even say seconds.

You can use your G+ posted content to target specific keywords. Each post has its own url, and the first 45-50 words in the post become the title tag. Links within Google+ posts are followed links. As you post content linking back to your website and that content is shared, the authority of your Google+ page and website are growing.

2. Boost CTR with Google Authorship

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According to Google, authorship has no impact on the SERPs. However, Google Authorship can help you get more traffic to your website, which is why we are all trying to rank on page 1 to begin with, right?

By associating a G+ profile with pages on you wrote on your website, the profile photo of your G+ shows up with those pages in the search results. The image in the search results sets your site apart from the others and makes it more eye catching. Authorship increases the likelihood a searcher will click your site in the search result. And although authorship does not have a direct correlation with rankings now, we anticipate it will in the near future. And for now, using it for more traffic to your site is enough incentive to get on board.

3. Potential Increase in Rankings

The number of +1’s your G+ business page gets has been shown to correlate with top rankings in the SERPs. Moz did a correlation study to determine what aspects of a website show a strong connection to high Google rankings. The number of +1’s came in second only to page authority, with number of linking domains and Facebook shares, likes, and comments as the next most influential. Searchmetrics also did a similar study that found the number of +1’s to be the most highly correlated factor with top Google rankings.

Yet, Matt Cutts is very adamant that the number of +1’s for a Google business page “has no direct impact on their web search ranking algorithm” and “correlation does not equal causation.” Although this may be true, a business can no longer ignore Google+ and its added SEO value.

As a social platform, G+ is equally as important as Facebook. And Google+ goes far beyond social reach, it provides a great opportunity to boost your SEO efforts. So go ahead and get active on G+, the benefits are only continuing to grow!