Search Influence Goes to Digital Agency Conference

November 15th, 2013 by Annette Golemi

Search Influence had the opportunity to send our VP of Sales & Marketing Kelly Benish to Local Media Association (LMA) and BIA Kelsey’s Digital Agency Summit, which was held in Chicago on November 6th and 7th. The Digital Agency Summit is described as “two days dedicated to the best case studies and practices being employed by digital agencies owned or partnering with local media companies.” SI is a member of both the LMA and BIA Kelsey, and we are always strategizing ways to better serve our clients and partners by speaking at, sponsoring and attending these Association conferences.

(L-R) Jed Williams, BIA/Kelsey; Aswini Anburajan, BuzzFeed; Peter Newton, GateHouse Media; Lindsay Jacaman, Dallas Morning News/Speakeasy; Kelly Benish, Search Influence

(L-R) Jed Williams, BIA/Kelsey; Aswini Anburajan, BuzzFeed; Peter Newton, GateHouse Media; Lindsay Jacaman, Dallas Morning News/Speakeasy; Kelly Benish, Search Influence

Kelly was selected to be a conference panelist on a session entitled, “Native Advertising/Sponsored Content – A New Revenue Opportunity” and was honored to share the stage with some very well known representatives in the digital space including Aswini Anburajan, Director of Partner Development, BuzzFeed; Lindsey Jacaman, GM, Digital Services, Dallas Morning News/Speakeasy; and Peter Newtown, President, GateHouse Ventures/GateHouse Media.

The session was moderated by Jed Williams, VP Consulting and Senior Analyst, BIA Kelsey, and panelists shared with attendees how native advertising has been a valuable revenue opportunity that media companies and online marketers have adopted.

Anatomy of Native Advertising Placement

Anatomy of Native Advertising Placement

Kelly highlighted the differences between advertorial, native ads and content marketing, as well as ways to implement native advertising into digital agencies’ product menu through sponsored blog posts, sponsored Facebook stories, infographics and white papers. With 20% of all web traffic coming from shared content, Search Influence offers these online strategies for both our direct clients and partners.  Many publishers do not have the dedicated content teams to create native advertising pieces and properly market them to targeted audiences.

Search Influence has a process in which we work on behalf of the publisher with their advertisers to make the dream of offering native content pieces a reality. This cutting edge new revenue stream was the main initiative presented in the session.

Contact us to learn how native advertising can help your newspaper property or business!