Importance of Having User-Friendly Mobile Website

August 29th, 2013 by Jason Grodsky

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If you have a great web presence but haven’t made your site mobile friendly, chances are you are missing out on business. Recent research shows that more than 90% of people with a smartphone are using local searches while on their phone. Those using mobile searchers are typically looking for general information. From locations to services, they want to find what they need while they are on the go.

By having a mobile-friendly website, you widen your presence and open yourself up to a larger customer-base. In fact, users are more likely to make purchases on their phone than they are sitting at home on their computer. Transitioning your current site to a mobile platform doesn’t have to be overly complicated either. Just follow some of the same rules when optimizing your site, such as targeting popular keywords. Also make sure the most important information like directions and contact information is easy to access.

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When you are designing your mobile site, be sure to keep it user-friendly and compatible with all devices. Sites should have a responsive design element that adjusts the content to fit on the various screen sizes and be easily readable so that it translates properly to all phones and tablets. Having this element of design will also prevent you from needing two completely different sites, eliminating the risk for inconsistencies and making it easier for each user to find content.