Read This! – June 2012
June 5th, 2012 by
Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection:
Direct marketing is focused on the customer, speaking directly to them in order to grow the brand. Find out why this discipline accounts for over half of all ad spend and how to communicate with your prospects to turn them into loyal fans.
Of course, getting likes and followers is just half the battle: for maximum exposure and customer interaction, you have to encourage audience participation whenever possible. Check out these handy tips to get tongues wagging and topics trending for your business.
Social media and the analytics thereof are a booming topic right now, and everyone’s on the lookout for qualified folks. Check out these phrases that are attracting interest among LinkedIn users in 2012.
If you’re in the business of distributing inventory online, give this one a look. Small factors such as the structure of your return policy or need to log in before making a transaction can have huge impacts on your bottom line.
With the advent of promoted posts, many Facebook users are becoming aware that their posts aren’t reaching the maximum amount of fans possible. Use this simple formula to figure out how many of your fans are actually seeing your content and how effective your pages are.