5 for Friday — Links, Stories, & Posts for Your Weekend

April 27th, 2012 by Search Influence Alumni

How to Seduce Your Readers & Woo – Bait – Links

Link bait has to accomplish a lot, and without the help of bright buttons and testimonials that help landing pages along. If you don’t nail your presentation, you aren’t going to get the results you want and all your effort will be wasted. Develop some strategies that will help you grab attention and hold your readers’ interest.

6 Ways to Boost Your Rankings Using Google Authorship

Google authorship is a hotbutton topic in the SEO world currently — which makes sense, considering how Google wants to merge this with search results in the future. Here are some tips to help you use this tool to create a personal brand while building personal and professional relationships.

35 Beautiful Landing Page Design Examples to Drool Over

What do you need to do to create an effective landing page? Upping your conversion rate is more difficult than ticking off a simple check list of requirements. Here’s a long list of pages that worked and some thoughts on why they worked. While copying a perfect example is no help to anyone, this list is sure to give you some new ideas.

Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?

Have you ever been asked for your Facebook password on a job interview? According to an Associated Press report, more and more companies are requiring job seekers to hand over their account details before they can be hired. If you’re starting a job hunt, you might want to think twice about what you’re posting and what it says about you.

Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

It was recently announced that Google will begin penalizing websites that use “over-optimization” techniques. The gang at SEOMoz is taking a trip to the whiteboard to show you what changes you should be making to avoid consequences from the looming crackdown. Learn about which practices are likely to be targeted and stay out of trouble before the law cracks down.