5 For Friday — Links, Stories & Posts For Your Weekend

October 21st, 2011 by Julia Ramsey

7 Technical SEO Wins for Web Developers — distilled

Working with outside web developers is an integral part of SEO, but some of us less technically-minded folk may be confused as to where to start. Technical SEO, defined by Paddy Moogan of distilled as “elements of a page that the user can’t see without looking at the source code,” can be a tricky field to master. In this article, Moogan elucidates some of the most important things to know about this aspect of optimization, including how to keep an eye on your site speed and get a firm grasp on crawler access.

Non-Profits: How to Get More Online Donations — Outspoken Media

While “save the whales” isn’t the first thing that comes to mind when one thinks of search engine optimization, it’s vitally important for nonprofits to maintain an online presence in order to gain maximum exposure and precious monetary donations. Michelle Lowery, a copywriting professional and volunteer SEO master for her local animal shelter, shares some tips for online do-gooders to optimize their fundraising campaigns, make donations easy and publicize their cause.

Content Marketing In The Echo Chamber — Content Marketing Institute

The Internet has opened up a whole new world of possibility for the independent, the unestablished and the avant-garde to spread their ideas far and wide. However, the downside has been an “echo chamber” of sorts, where those who can speak the jargon pass themselves off as a social media expert, professional marketer or even the dreaded “guru” without any real experience or expertise to back it up. Here, Content Marketing Institute’s Keith Blanchard provides you with five handy points to “kick the tires” of your potential content marketing service and make sure you’re getting the bang for your buck.

Don’t be afraid of fake reviews — Search Engine Guide

While Yelp, Places and other review engines are excellent resources to learn more about the local world around you, fake reviews are the bane of every Yelp establishment’s public wall. In this informative SEG article, you’ll learn about the fake review phenomenon, how to respond to a rating you suspect is duplicitous and the possibility that, in the future, we won’t even have to worry about it at all.

Evidence: Print Is Not Dead — B2B Bloggers

While we may bemoan the diminishment of traditional publishing models, there’s no reason to be writing a funeral dirge for the printed book just yet. In a recent media usages study by Readex Research, a whopping 74% of the 2,095 professionals surveyed said that they regularly use print publications. Print as a medium is still a relevant and important part of the mix: the study seems to indicate that, instead of favoring one form of media over another, people are consuming more and more of all different kinds. Interesting stuff!