Top 5 for the Weekend
January 21st, 2011 by
Happy Friday everyone! It’s been quite a while since we’ve done this little series, here, but we’ve been meaning to bring it back. Well, after a quiet week of non-blogging, we thought this would be as good a time as any. So without further ado, I bring you the triumphant return of Top 10… err, 5 for the Weekend!
Back in the old days, the only people who really needed to understand and effectively communicate your brand were people on your marketing or PR team. With the popularity of social media, that thinking is a thing of the past. As outlined in this article, everyone on your team is involved in marketing, whether they want to be or not.
Ugh. Duplicate listings. The bane of my existence (whoa, totally just got where Bane from the Batman comics got his name from… Mind=Blown). I’m still struggling with trying to get listings removed or merged for a number of clients. It’s apparently supposed to be quicker and easier now. I haven’t noticed much of a difference, but maybe that’s just because I try my damnedest not to think about it…
Similar to the first post in this string, this article has to do with managing your brand through social media. While author Lee Odden acknowledges that social media reaches across all departments, he decided to focus this list on the ones who probably manage it most: Public Relations.
Regular Expressions – Don’t Use Google Analytics Without Them
I found this article to be particularly important, mainly because I had no idea GA had so may regular expressions (regex) to use that makes using it that much simpler. In this post, Annie Cushing goes through many of them, dividing them up between the major and minor leagues. Take a look and write this stuff down.
I’m starting to notice a pattern here. All posts dealing with social media are lists of five. There must be some connection here… Get Dan Brown on it! Anyway, this handy list teaches five incredibly easy ways to measure your Facebook fan engagement. It’s an incredibly important process that apparently not many businesses follow or even know how to follow. Read and learn.
So that’s that. The latest installment of the top links for your weekend enjoyment, and hopefully you learned something too! You know G.I. Joe says about learning don’t you? It’s half the battle. The other half? Lupus.