Matt McGee’s 7 Questions – How does Hall Piano stack up?

August 21st, 2010 by Will Scott

I posted a link to Matt McGee‘s 7 Questions Small Businesses Should Be Asking and got this question from one of our customers, Steve Kinchen at Hall Piano Company.

It was a great excuse to do a little impromptu analysis. We may do a brief series of these.

Hall Piano Company Local Search Analysis using Matt McGee's 7 Questions Businesses should be asking.

Hall Piano Company Local Search Analysis using Matt McGee's 7 Questions Businesses should be asking.

Steve Kinchen: Read the article… How does HPC stack up?

Will Scott: Pretty darn good, I’d say.

By @mattmcgee‘s standards you’re pretty well covered

1. How do the search results look for my company name?

http://www.google.com/search?q=hall+piano – you have the top 1/2 of the page with no negatives.

2. Have I put all my marketing eggs in one basket?

- Definitely not. You do TV / Radio, print, PR and Web / Social thanks to Dee Clubb

3. Have I claimed my local business listings?

- If not, they’re in progress (I know Bing is in the works):

http://maps.google.com/places/us/la/metairie/david-dr/901/-hall-piano-company?gl=us
http://local.yahoo.com/info-18122605-hall-piano-company-metairie
http://www.bing.com/local/details.aspx?lid=YN365x6567331
- and more, of course :)

4. How do my reviews look on Google Maps? Yahoo? Bing? Yelp?

- We could always use more reviews but those we have are looking great.

5. Am I using social media wisely?

- I would say yes. And in your case that means using it conservatively. You’ve got great presence on Video and are developing on Facebook. You’ve got a nice twitter following. There’s always room for more but, yes, wisely for sure.

6. Am I focusing on metrics that matter?

- Definitely – Brand + Conversions are where one with a product so niche as yours needs to be.

7. Am I earning trust with everything I do online?

- For sure. Online, you and your team represent @hallpiano with the class and professionalism due your product and customers.