Comments on: For Plastic Surgery Marketing, Content Really is King

By: Allison

Allison — Fri, 12 Feb 2010 21:35:48 +0000

Plastic surgery, for a large amount of people, is a very personal process and decision, which is why the web is such an incredible resource for information. People can search for information in the privacy of their homes. I believe Dr. Parker truly understands and respects this process. It’s encouraging that he wants his patients to be informed and it also shows that as a patient he can be trusted as a surgeon. Personally, I would be uneasy with a surgeon who I felt wasn’t open with information about the procedure- especially plastic surgery as its typically elective.

Also, as a visual person, I think his detail in the diagrams helps me understand more clearly if there really is a need for me to undergo surgery. I would think I’m not the only one who agrees with that.

Really cool information.

By: Amanda

Amanda — Fri, 12 Feb 2010 17:08:11 +0000

I think this website is very informative and pleasant to look at. It is key for anyone considering plastic surgery to be as informed as possible – and this website allows and promotes just that.

The graphics help to break down the procedures in a very easy-to-understand way.

Dr. Parker probably appreciates when potential patients come in prepared with questions and already having some expectations.

Having such rich, abundant content on a site allows for much keyword usage and plenty of SEO opportunities.

Reading this particular blog post is helpful to me because I am working on a project that produces multitudes of content in short periods of time for numerous companies. This just reinforces the importance of quality content and how it produces informed customers and great SEO opportunities.

By: Amy

Amy — Thu, 11 Feb 2010 15:00:35 +0000

Wow! What phenomenal patient information! Someone was just recently asking me questions about breast lift. Without hesitation, I can send them straight to Dr. Parker’s explanations. Great content for women considering this procedure.

And fantastic design work, Aimee! – To explain those complex ideas so clearly to any woman at a glance is impressive. I was totally engaged in the info in about 2 seconds!

By: Paula

Paula — Thu, 11 Feb 2010 14:24:12 +0000

After reading this, I pulled up the website of a locally known plastic surgeon and instantly saw a huge difference. The breast lift section on this particular site consisted of four small paragraphs.

While the site has a fantastic look to it with beautiful colors, graphics, and images, it lacked in the information department. If I was looking around for a plastic surgeon, I would spend more time on a site where I could read up a bit on my prospective procedure, and when it came time to book a consultation, I would most certainly be booking with the surgeon who provided me with all of the free, readily available information on his or her site.

And, from a plastic surgeon’s perspective – if my patients are reading information I provided and know is 100% correct, they will most likely be coming to the consult ready with detailed questions because they will already understand the basics! This would save my practice time and money in the long run because the surgeon can spend more time during the consult talking about patient concerns rather than simply explaining the procedure and its options.