Six Ways To Get Customer Reviews That Boost Your Local Search Rankings

SEO experts are almost unanimous in their agreement that customer reviews play a crucial role in boosting visibility and rankings in the local search results. So how can you use this information to leverage local search rankings for your own business?

In a previous post, we discussed how a pro-active approach to customer service and feedback can boost your business reputation online. Positive reviews are a sign of trust, and that carries a great deal of weight in search rankings. Happy customers are an excellent source of positive feedback and reviews.

Twitter: Fad or Essential Business Communication Tool?

LinkedIn Company Profile Tutorial from Dream Systems Media

Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile .

Among the benefits are:

• One more positive reference for your brand (reputation management)
• Ability to show your depth with automatic pickup of employees
• Rich text opportunities

Mat put together a nice video and has many more screen shots of building the LinkedIn business page on the DSM internet marketing blog. Definitely worth a quick review.

Here’s the video:

Now Post Reviews Directly to Facebook and Twitter

For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter.

According to the official Yelp blog, any photos that reviewers upload to Yelp.com will also be included when sharing reviews for that business via Facebook Connect. Users also have control over which reviews they want shared and which ones they don’t.

Secret of Successful E-Mail Newsletters

Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business.  Will people read it?  Will it clog up potential customer inboxes? How much is it?

There are several reasons I recommend e-mail newsletters. Not only do they provide free information, they are also one of the least expensive and most effective tools to draw attention to a site.  Below are some additional advantages to implementing a company e-mail newsletter.

Stay in Touch

Declining Web Site Traffic?!

I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to one of our favorite topics – increasing site traffic.
We always want our clients to have a steady increase in website traffic, the reality is that there will be occasions when a dip may occur. A recent post published by Rowse offers explanations and suggestions to better understand declines in blog, or in our case, website traffic, 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It].

Score More Brownie Points with Your Facebook Page

Facebook far exceeds the other major social networking sites in popularity and value, because it has the most loyal users, states a new social media study by Anderson Analytics. According to the news report, Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, MySpace and LinkedIn being the other three.

Staying Connected

Facebook is used by many people to share photos, post updates and keep in touch with family and friends, especially by the older population. The site launched Fan Pages in November 2007 to give brands and celebrities an official presence on Facebook.

Declining Website Traffic?!

I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to one of our favorite topics – increasing site traffic.
We always want our clients to have a steady increase in website traffic, the reality is that there will be occasions when a dip may occur. A recent post published by Rowse offers explanations and suggestions to better understand declines in blog, or in our case, website traffic, 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It] .