Comments on: Facebook Marketing – Sneaky, Subversive, Effective!

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[...] Facebook Marketing – Sneaky, Subversive, Effective! [...]

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By: Robert Dawson

Robert Dawson — Wed, 09 Sep 2009 18:56:07 +0000

I was just thinking about how to utilize birthday targeting in Facebook for local clients. Went to Google and stumbled upon this post.

Seems like restaurants are probably the most obvious choices for this type of advertising. I was hoping to see some other scenarios/examples. I’m drawing blanks.

O well will have to try and get the brain in gear…

By: Rebecca Wissler

Rebecca Wissler — Wed, 19 Aug 2009 04:06:40 +0000

Will,
I was thinking the same thing about the “sneaky and subversive” adjectives to describe these viable and clear promotions, but I hear what you’re saying with the ‘shock value’ idea.

Either way, nice ideas. My young professionals group uses the event focused marketing tool and it’s the single most effective way to reach all of us.

By: Will Scott

Will Scott — Tue, 18 Aug 2009 21:10:25 +0000

@ Mike,

Thanks for the feedback. You have to tell me about your outcomes both in pitching it and in the actual campaign.

@Vickie,

Huh?

@Lizzy,

Thank you for your compliment and for your skepticism regarding the title. I’ve found that anything outside the mainstream often looks sneaky and subversive to the uninitiated.

That said, I may have been going for a little shock value in the title

By: Lizzy Caston

Lizzy Caston — Tue, 18 Aug 2009 20:22:00 +0000

Excellent and clearly written post. Excellent ideas too. I personally would be a little cautious in using the words “subversive and sneaky” however since they imply black hat (read unethical) social media practices such as tricking people into doing something, lying, etc. And what you are presenting are just good solid promotional, marketing and PR tactics…just my two cents…

By: Vickie McGee

Vickie McGee — Tue, 18 Aug 2009 18:53:49 +0000

Don’t forget to include a locator like Safeway and Chickfila.

By: Mike Ramsey

Mike Ramsey — Tue, 18 Aug 2009 17:31:28 +0000

Seriously, the birthday marketing is going to be sooooooo fantastic. I am starting work for a decent sized state restaurant chain and this is the type of thing I have been dying to do!

Will-

they do need to take it one step further though and do age targeted birthday marketing. If I ever do any work for a pharmacy I would love to be able to offer men over 60 Viagra on their birthday! But If my punk 25 year old brother-in-law gets one of those ads appearing it might not be so effective.

By: Will Scott

Will Scott — Tue, 18 Aug 2009 15:58:48 +0000

@Nick,

Oh yeah man. The minute I heard it my heart started racing. It’s a whole lot of awesomeness waiting to be leveraged.

Come back and let me know if you put it to work

Thanks for commenting.

Will