Maximizing that Press Release Link - Janet Meiners Thaeler

Matt Siltala of Dream Systems Media

On our pal and colleague Matt Siltala ‘s site, Dream Systems Media, they just posted a great article from Janet MeinersThaeler, @NewspaperGrl on press releases and their SEO value.

We LOVE online PR around here!

The post is about online PR and how a press release can get you quality backlinks.

Start with a good story and then use online distribution.

The post has a link to a site that ranks press release distribution sites for their SEO value. It also gives tips on what to write about (finding a good topic is key to getting coverage from bloggers and journalists alike).

3 out of 5 Search Influence Employees Don’t Even Own a Print Phone Book

In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending.  And what I mean by that is for what a plastic surgeon or a dentist or a wedding photographer might pay for a large display ad in their local yellow pages, they could be spending the same or less in search engine optimization (SEO – Organic Search) / search engine marketing (SEM – Paid Search) and getting so much more return on investment for their marketing budget.

No Drip (GNODRP) - Hurricane Preparedness and Hurricane Recovery Partnership

GNODRP ("No Drip") Greater New Orleans Disaster Recovery Partnership

“No Drip” (GNODRP) – Hurricane Preparedness and Hurricane Recovery Partnership

Greater New Orleans Disaster Recovery Partnership (GNODRP)

Formed in November of 2005

Gulf coast residents know all too well what June – November mean: Hurricane Season!

Thankfully all has been calm out in the ocean water but that does not mean New Orleans isn’t engaged in serious preparation. The Greater New Orleans Disaster Recovery Partnership (GNODRP) pronounced “no drip’ is just that. In the coming months the greater New Orleans area will need to be on guard and preparing for tropical storms and hurricanes. GNODRP offers services to help the community prepare before a disaster and to recover after. GNODRP is also working in many ways with people still recovering from hurricanes Katrina and Rita.

Unethical Customer Reviews Can Cost You Big

Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews.

It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities.

Lifestyle Lift is a plastic surgery chain store. From those online customer reviews one finds, which appear truly authentic, they’re not doing so great in good old fashioned customer service. According to the article in the NY Times it seems that Lifestyle Lift is resorting to aggressive reputation management techniques to suppress bad reviews and advance their own message.