Leapfish: Google Competitor or Flash In The Pan?

Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype”

Rocket Scientist or Pretender to The Throne?

“It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far as it’s search aspirations are concerned? Innovation and new applications are always welcome in the world of search. It’s obvious however, that except for their “click-free search”, Leapfish is offering nothing new.

Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?

“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out.

Crowd Pleaser - The Power of Word of Mouth

In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was a term that referred to damage control and crisis communications. The growing reach of the internet means that online business is now a two-way conversation.

3 Simple Tips to Measure Online Directory Advertising ROI

Image Courtesy of Flickr User timlewisnm

It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible.

The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search results). However, with the abundance of online directories aggressively marketing themselves, the ability to own more of page 1 of Google for a certain key phrase is more and more attainable.

The Feast New Orleans Food for Thought About the Social Innovation Movement

Editor’s Note: This was written immediately after the feast in February and has been in queue for publication since (in other words, my bad).

New Orleans Contemporary Arts Center Web Site

New Orleans Contemporary Arts Center graciously hosted the Social Innovation Conference called ‘The Feast’ put on by All Day Buffet. Social change entrepreneurs joined together to talk about the social change movement that is about to explode. As the entire nation in quietly experiencing the beginning stages of a business paradigm shift, New Orleans is growing into the next hot spot for the movement. Some refer to it as the next Silicon Valley because of the incredible opportunities that New Orleans has to offer start up companies, for profit and nonprofit alike.

WordCamp New Orleans - Speaking on WordPress SEO

I spent the last 2 days at a fantastic conference — the kind we need more of around here — WordCamp NOLA.

Day 1 was a bit of a Social Media day, more introduction than implementation.

Day 2 was, if I do say so myself, much more full of actionable stuff including my presentation on WordPress SEO.

I drew on our own experience working with clients and borrowed from some of the best in the industry.

For your viewing pleasure, here is the presentation: