YPA Blog - File Under D

The Yellow Pages Association has launched a blog.

I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry :)

I kid — I think the Yellow Pages has 5-10 years of life left in it.

There may be some consolidation and there will certainly be heroic efforts to save it, but ultimately it will completely lose relevance in a world of ubiquitous connection.

Of course, it may all turn around. Who knows?

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One Response to “YPA Blog - File Under D”

  1. Will Scott Says:
    January 10th, 2009 at 10:51 pm

    And, in case you’ve never heard me say it before, the YPA is responsible for one of my favorite taglines of all time:

    “We’re the Yellow Pages, we sell things”!

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