Convert Offline - Everybody's Doing It

Return on Investment Through Call Tracking

Since I’m clearly not going to get to the proposals I had on tap for tonight I thought I’d go ahead and document a recent client experience I’ve been talking to a few folks about.

I’ve told this story a few times recently in support of our use of call tracking numbers.

There’s an old joke “Half of my marketing budget is wasted, if only I knew which half”.

Miriam Ellis Asks A Lot of Questions

At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some questions from the comments on one of her recent posts.

This is an answer both to Miriam and to current and future clients wondering about our process.

What this post will not cover:

• Managing offline conversion (I’m working on a case study for this)