Comments on: M-LAT – Pay No Attention to That Man Behind The Curtain (Medical Lead Acquisition Technology)

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By: wscott

wscott — Fri, 30 Nov 2007 12:39:11 +0000

DJ,

Thanks for your insight.

As I tried to make clear, my understanding was based on my client’s review and I’m happy to hear a dissenting position. So, at worst my opinion may be based on ignorance — which education can fix

We try to help those with whom we work spend their marketing dollars most effectively. And at the end of the day it’s pretty important they own it too or they might wind up being taken advantage of.

This is one of the reasons I seldom advocate directory advertising.

My concern isn’t “what’s the value today”? It’s “how much will it cost tomorrow”?

I’d be more than happy to hear from M-LAT, and if I think it represents a unique and positive opportunity for our clients I’d be happy to recommend it AND correct any inaccuracies in the post.

Keep in mind, my answer to “is it worth the money?” is a resounding “maybe”.

Clearly the M-LAT guys know how to sell, and that, when used for good, has value.

Thanks again for your input DJ,

Come back soon.

Feel free to get in touch by other means as well.

By: DJ

DJ — Tue, 27 Nov 2007 10:20:33 +0000

Decent review… but to say disingenuous, possibly misleading is a bit, well… disingenuous maybe even a bit misleading.

I’ll admit, my understanding of the overall system is likely deeper than yours, by virtue of having really looked closely at this for some clients.

There are more features than you touched on, but the best feature, is a doctor that doesn’t want an education on leveraging an offline/online hybrid system of lead generation, can pay the money, and get great results.

Suppose a big chunk of the money from the doctor is going towards an extremely well targeted PPC campaign…. would that make it a better deal? (that might just be a hint)

The integration of all the elements, with a one stop shop pool of technoligists rolling out the entire implementation, make this a no brainer for a busy physician, who wants to create a huge uptick in their business.

Overall, your review drives at trying to get a good take on whether this is a “good buy” and that’s cool. And FWIW, I don’t work for the company.

I know folks who do… and I can tell you, that this system works well.

You might ask Dr. Hopp what this has done for his bottom line… that would be the proof in the pudding.

Warm regards,