Website Promotion is not Voodoo

What on earth does Swine Insemination have to do with SEO?

This is a funny story and turned out to be a pretty good example of what reputation management, as I understand it, is all about.
Now, keep in mind there are people who focus on reputation management. We dabble.

I would define reputation management (online) as assuring that the most positive message about you or your company is the one with top ranking for any given relevant phrase. Relevant phrases might include your name, your brands, your corporate officers or any phrase for which you would naturally have a vested interest.Often, given the high degree of vitriolic speech on the web a company can find itself maligned by a blogger or commentator, who by virtue of their online reputation (authority), winds up ranking for the business name or the name of one of the principals of the company.