Search Engine Optimization and the Locomotive Consultant

There is a lot of chatter among search engine marketing professionals right now having to do with whether or not the basics of SEO, particularly on-page search engine optimization techniques, should be worthy of the attention it gets.

Just to recap: Jason Calcanis, formerly of AOL, has been quoted on more than one occasion as suggesting that SEO (search engine optimization) is B.S.

There are a number of folks in the industry who I read with some frequency who have weighed in including Shoemoney, Quadzilla of SEO Blackhat (Jason Calcanis), Michael Gray (AKA Graywolf) in his Jason Calcanis post, and many others.

Economical SEO just makes sense

I’m a little saddened to hear that Shoemoney is not renewing at webmasterradio.fm. For those of you who don’t know, Shoemoney became famous, some would say infamous, when he published a picture of himself with a very large AdSense check.

In a recent conversation between Shoe and Quadzilla on the show they were talking about SEO and Quadzilla made a comment which I found pretty heartening.

He said, and I’m paraphrasing, “that the basics of on-page SEO should have a lower price point than they do from most providers”. What he was suggesting was that on-page SEO should cost less than $5000.00.

Search Engine Optimization Guaranteed - That's right, GUARANTEED

That’s right, I said “Search Engine Optimization Guaranteed“.
I’m constantly looking for new ways to energize our sales process at Search Influence. It seems like in most of my personal selling I find myself talking to larger clients – clients for whom there’s a good ROI in customized SEO and website promotion programs.

Whether it’s link-building or article marketing, there are always ways to promote a site – it’s sometimes just a matter of scale.

Website Promotion vs. Mainstream Media

Website promotion offers the only direct, un-fragmented advertising channel available.

I am a member of BNI where I go, as a small business owner, to promote my business and extend my network. BNI is responsible for a lot of good referrals for Search Influence and I advise it to anyone in a service or sales related business.

One of the great things about BNI is that it forces you to get up every week and give a 60 second “elevator pitch” style presentation about your business. If you’re not one who speaks comfortably in front of others its great practice – I’ve often heard the same about Toast Masters though never experienced it.